Custom software for small & medium businesses
Enterprise-grade software, sized for your business.
Most businesses run on a patchwork of apps, spreadsheets and phone calls. Synergy Labs replaces the patchwork with one system built around how you actually work. With AI in the toolkit, it takes weeks instead of a year, and costs a fraction of what a big engineering team would charge.
What you run on now
- Phone calls
- Spreadsheets
- Email inbox
- Point of sale
- QuickBooks
- GPS trackers
Running
Your system
designed + built by Synergy Labs
What you get
- Live dashboard
- Automated billing
- Customer updates
- Alerts that matter
Approach
We build the software agencies won't touch.
Most web shops stop at a marketing site. We start where that ends: real business logic, real data, real integrations, built by someone who has done this at scale before.
- Not a website. A system.
- We don't design landing pages. We architect the software that runs part of your operation: the scheduling logic, the inventory sync, the workflow nobody else wanted to touch.
- Complexity is the job
- Legacy systems, regulated workflows, multi-location logistics. The harder the problem, the more it benefits from someone who has spent a career as an architect and engineer, not just a builder.
- AI changes the math
- Projects that once needed a large team and a year now take a focused build and a few weeks, without cutting corners on quality, security, or how it holds up in production.
What we build
A sample of the problems we solve
Every engagement is custom. Treat this as a starting point, not a menu of fixed packages.
AI Chat & Voice Agents
- Today
- Support and sales teams drowning in repetitive questions, missed calls, and slow response times.
- What we build
- A trained conversational agent — chat, SMS, or voice — that understands your catalog, policies, and tone, escalating to a human only when it truly needs to.
- Customer support
- Lead qualification
- 24/7 coverage
Fleet & Delivery Tracking
- Today
- Dispatchers relying on phone calls and spreadsheets to know where vehicles or drivers actually are.
- What we build
- Live GPS tracking, route optimization, and automated ETAs your customers and staff can trust — tied into the tools you already dispatch from.
- Logistics
- Field service
- Delivery
Inventory & Asset Systems
- Today
- Stock counts that never match reality, and no early warning before something runs out or goes missing.
- What we build
- Real-time inventory with barcode/RFID capture, low-stock alerts, and demand forecasting that plugs into your suppliers and point of sale.
- Warehousing
- Retail
- Equipment tracking
Scheduling & Booking Platforms
- Today
- Front desks juggling calls, no-shows, and double-bookings across providers, rooms, or equipment.
- What we build
- Purpose-built scheduling for clinics, salons, and service businesses — automated reminders, waitlists, and no-show reduction baked in.
- Healthcare
- Med spas
- Appointments
Membership & Gym Operations
- Today
- Manual check-ins, billing headaches, and no visibility into who's actually using your facility.
- What we build
- Member check-in, class scheduling, billing, and retention insights in one system — built around how your gym actually runs, not a generic template.
- Fitness
- Studios
- Recurring billing
Back-Office Automation
- Today
- Skilled people spending hours a week on data entry, approvals, and moving information between systems by hand.
- What we build
- Workflows that connect your existing tools — CRM, accounting, email, spreadsheets — and quietly handle the repetitive parts end to end.
- Ops
- Finance
- Internal tools
Reporting & BI Dashboards
- Today
- Decisions made on gut feel because the data lives in five disconnected places, none of them current.
- What we build
- A single live dashboard pulling from your existing systems, with the metrics that actually matter to how you run the business.
- Analytics
- Forecasting
- Executive dashboards
Document & Data Intelligence
- Today
- Invoices, contracts, and forms that still have to be read and typed in by a person, one at a time.
- What we build
- AI-driven extraction and classification that turns unstructured documents into clean, structured data your systems can use immediately.
- Invoicing
- Compliance
- Claims
Virtual Receptionist & Intake
- Today
- Missed calls and slow intake forms that lose potential clients before you ever speak to them.
- What we build
- An always-on intake experience — call, chat, or form — that captures the right details and routes qualified leads straight to your calendar.
- Front office
- Lead capture
- Intake forms
Billing & Payments Integration
- Today
- Invoicing, subscriptions, and collections handled manually across too many disconnected tools.
- What we build
- Automated billing, subscription management, and reconciliation wired directly into Stripe, QuickBooks, or the accounting stack you already use.
- Subscriptions
- Invoicing
- Reconciliation
Compliance & Audit Trails
- Today
- Regulated processes tracked in binders and shared drives, with no reliable record when it's time for an audit.
- What we build
- Structured workflows with built-in audit trails, permissions, and reporting — designed around the standard your industry actually requires.
- Healthcare
- Finance
- Regulated industries
Custom Integrations
- Today
- Your best tools don't talk to each other, so someone ends up as the manual bridge between them.
- What we build
- Whatever systems you run today — legacy or modern — we connect them with reliable, monitored integrations built for your exact stack.
- APIs
- Legacy systems
- Data sync
Don't see your problem here? Good. Most of what we build doesn't fit neatly on a list. Tell us what's slowing you down.
Process
How an engagement actually runs
No sales handoffs and no account managers relaying messages. You work directly with the person architecting and building your system.
Step 1
Discover
A working conversation about how the business actually runs today: the workarounds, the bottlenecks, the tools duct-taped together.
Step 2
Architect
A concrete plan covering the system design, the integrations required, and a realistic timeline and cost, before any code is written.
Step 3
Build
Iterative development with working software in your hands early, not a single reveal at the end of a long black box.
Step 4
Deploy & support
A production-grade launch on infrastructure built to scale, plus ongoing support as the business and the system evolve.
The person you'll work with
Thomas de Magalhaes
I'm the architect and engineer who scopes, designs and builds your project. I'm not a salesperson handing it off to an offshore team.
I've spent over 25 years as an architect and developer at companies of very different sizes and complexity, so "too complex" isn't something you'll hear from me. That experience, paired with modern AI tooling, is what lets Synergy Labs deliver systems that used to need a much larger team, at a fraction of the cost and timeline.
Synergy Labs
One person, start to finish
- Architect
- Thomas de Magalhaes
- Engineer
- Thomas de Magalhaes
- Your point of contact
- Thomas de Magalhaes
- Experience
- 25+ years, enterprise and startup
- Stack
- Infrastructure, backend, frontend, AI
Let's talk
Request a free estimate
Tell me what you're dealing with today. A few sentences is plenty to start.
What happens next
- I read every request myself.
- You get a reply within one business day, usually with a few questions.
- If it's a fit, we book a working call and I send you a written estimate.